To drive traffic to other sources, a review collection program can be of great help. When you notice a big difference in your score for a specific source, take a look at your profile and ensure it is up-to-date, and that you are not promoting services that are no longer available. How Can Hoteliers Ensure an Even Distribution Mix? This is not necessarily good news, because we have also seen that review scores on are much lower than on other scores, pulling down the GRIā¢ results. Surprisingly, much of that growth comes from Google, which decreased volume by 10.9%. The biggest driver of this review increase was, where volume grew by 744.2%, crowning it the market share leader in terms of the source distribution for Europe. ![]() When looking specifically at the results of Europe, we can see that review volume roared back with a growth of 512.2%, making it the top of the class region of Q1 2022 in terms of volume increase. However, results have been very different across the various regions of Europe, North America, South America, APAC, and MEA. Review volume is coming back, and globally we have seen an increase of 46.5%. Europe Has Shown the Biggest Growth in Review Volume in Q1 2022 Read the full Global Hotel Review Benchmarking report for Q1 here. ![]() However, when we look closer at the region of Europe, what do these reviews tell us? How is review volume increasing in Europe? We recently published a global hotel review data report where we analyzed over 1 million reviews from 7,500 hotels worldwide.
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